Brand equity of 31st October 2007 carried an article with the title " Playing it Cheap."
It says while people in the mainstream cannot deliver it, there are people who can give an TV ad film starting at close to Rs. 1.5 lakh. It gives some names
Chennai based Branded Filmz works on Rs. 1.5 lakh to Rs. 3lakh projects. It did for a nationalised bank and a detergent brand.
Rajan Anekar of Tungsten films works prinicipally in the Rs.4 to Rs 6 lakh range.
Producer Rekha Achutan is another person quoted in the articel as a person who works in the low budget area.
Vivek Kamat of Vivek Kamat Films is another lower budget Tv Ad film maker
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