Best performing Advertisements in 2007
1. Eye of the beholder, for Unilver's Dove by WPP Groups Ogilvy nd Mather
Online video cost less than $150,000
Ad was posted on youtube last year.
viewed 24 million times
2. D'OH for The Simpsons Movie by Omnicom Group's Freshworks
Cross promotion by 7-eleven. It converted 12 of its stores into fictional store selling items referred to in the movie.
7-Eleven says the promotion garnered about $7 million in free publicity.
7-Eleven site got 10,420,730 hits on July 11 2007 compared to an average of 400,000 hits daily.
3. Drummer in a hair band for cadbury milk chocolate bar by Publicis Groupe's Fallen
It is a TV featuring gorilla playing drums. When put on internet, seven million downloads were done. More than 200 people put reworked versions on various sites.
4. The Human stain for P&G's tide by Publicis groupe's Saathci and Saatchi
This ad won a silver lion at the Cannes
5. K-Fed Insurance Salesman, for Nationwide Mutual Insurance by Interpublic Group;s TM Advertising
The ad shown for week on varius segments generated 3,584 news stories. The company estimates it to be worht $23.3 million in free publicity.
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