http://www.dspml.com/070720.html
DSP Merrill Lynch launches Trust Services in Delhi and Northern Region
New Delhi, July 20, 2007: DSP Merrill Lynch Trust Services Limited (DSPMLTS), a wholly owned subsidiary of DSP Merrill Lynch Limited (DSPML), today announced the formal launch of Trust Services for High Net Worth individuals in New Delhi and North India.
Launching Trust Services in Delhi, Mr. Pradeep Dokania, Head of Global Private Group at DSP Merrill Lynch said “Economic growth and market capitalization are the main drivers of wealth creation and there has been considerable shift in the planning needs of wealthy individuals and families. The booming economy has created large number of entrepreneurs in India and in Delhi, creating wealth for themselves and their families at a young age. A Trust is a strategic tool for Estate Planning & Wealth Preservation which enables clients to achieve their financial objectives as well as objectives for the family. It is a part of the financial planning process.”
Mr. Kevin Horrocks, Chief Trust Officer – International Trust & Wealth Structuring Merrill Lynch said “Globally, Estate Planning is considered an integral part of wealth structuring and it’s the right step to achieve both individual and family goals for the long term. There is a growing change in the mindset of people resulting in a better understanding of the benefits of using trusts to structure wealth.”
A Trust is an estate planning solution that allows either an individual or a married couple to structure their wealth effectively for the benefit of both current and future generations and is governed by a Trust Deed that sets out the terms of the trust agreed between the Settlor and the Trustee.
The Trust Services will be offered by DSP Merrill Lynch Trust Services. DSP Merrill Lynch Trust Services will have access to and the support of Merrill Lynch International Trust & Wealth Structuring, which has over 20 years experience in offering trust services to a global clientele.
A Trustee is responsible for administering the settled wealth of clients, both during and after their lifetime and for overseeing the management of assets in accordance with the financial goals of the clients/settlors. A Trustee has to ensure that trust assets are preserved, protected, carefully managed and distributed to the beneficiaries in accordance with the terms of the trust as determined by the settlor.
Pradeep Dokania further adds that “India is a very important market in the area of Trusts and DSP Merrill Lynch is well positioned to provide a credible solution for the special situations and estate planning needs for families, given our understanding of the local requirements backed by strong global expertise in managing various Trust Services across the globe.”
“We at DSP Merrill Lynch firmly believe that estate planning is for sophisticated and wealthy clients to ensure asset creation, preservation and distribution in a phased manner.”
Mr. Horrocks further adds “At Merrill Lynch we have robust systems and procedures to accommodate appropriate structuring and administration of clients wealth and we provide a high degree of service. We draw on the experience of Merrill Lynch International Trust & Wealth Structuring, which has been offering trust services to clients throughout the world. The biggest advantage of Trust Services is to structure and preserve wealth for the benefit of future generations and see that it passes to them in the most efficient manner.”
Initially, Trust Services will be offered to resident Indians. DSPMLTS offers high quality, comprehensive wealth management structuring services under one roof.
DSP Merrill Lynch Trust Services Limited (DSPMLTS) is a 100% subsidiary of DSP Merrill Lynch Limited. DSPMLTS will advise clients in structuring their wealth to achieve various estate planning goals. In addition, the Trustee will administer that wealth in a proper and systematic manner in the event of settlor’s incapacity.
DSP Merrill Lynch Limited (DSPML) is one of India’s leading wealth management, capital markets and advisory companies. Merrill Lynch holds close to a 90% stake in DSPML. DSPML has been ranked highly by several respected international publications including Asiamoney, Institutional Investor & Finance Asia magazine. DSPML Global Private Client has been ranked Best Private Bank in India overall for the third consecutive year by Euromoney.
Merrill Lynch is one of the world's leading wealth management, capital markets and advisory companies, with offices in 37 countries and territories and total client assets of approximately $1.6 trillion. As an investment bank, it is a leading global trader and underwriter of securities and derivatives across a broad range of asset classes and serves as a strategic advisor to corporations, governments, institutions and individuals worldwide. Merrill Lynch owns approximately half of BlackRock, one of the world's largest publicly traded investment management companies, with more than $1 trillion in assets under management. For more information on Merrill Lynch, please visit www.ml.com.
Saturday, August 11, 2007
Sunday, August 5, 2007
Making Marketing Frugal - Start Up
The Economic Times, 27 July 2007 Page 17
Jacob Cherian, jacob.cherian@timesgroup.com
The optimal route to making marketing frugal will always be to have a good enough product that markets itself.
Jagdeep Kapoor (Samsika Mktg) says: "to build a brand the least you need to do is to spend money. Instead you need to spend more time and dhyaan (thought)."
If an entrepreneur needs to spend on marketing then he does not deserve to exist," says Mahesh Murthy (VC - Seedfund). We discourage the entrepreneur to spend on advertising; instead we tell them to focus on spending the amount on differentiating the product. We look at how we can tweak the product to cause insane consumer delight. The key, he says, is to make the product so interesting and useful that people recommend it to others; thereby stimulating word-of-mouth - the most effective form of marketing.
Murthy emphasizes: 'When you are small it is imperative to have a differentiated product. Only when your company is big and fat you can spend on marketing a 'me-too' product.
Jageep Kapoor warns, "Use advertising like you are using salt. To make a serving of dal, use a fist of dal and a pinch of salt." According to him a little advertising is sufficient with other attributes of the product in plenty.
For details see the article in ET.
Jacob Cherian, jacob.cherian@timesgroup.com
The optimal route to making marketing frugal will always be to have a good enough product that markets itself.
Jagdeep Kapoor (Samsika Mktg) says: "to build a brand the least you need to do is to spend money. Instead you need to spend more time and dhyaan (thought)."
If an entrepreneur needs to spend on marketing then he does not deserve to exist," says Mahesh Murthy (VC - Seedfund). We discourage the entrepreneur to spend on advertising; instead we tell them to focus on spending the amount on differentiating the product. We look at how we can tweak the product to cause insane consumer delight. The key, he says, is to make the product so interesting and useful that people recommend it to others; thereby stimulating word-of-mouth - the most effective form of marketing.
Murthy emphasizes: 'When you are small it is imperative to have a differentiated product. Only when your company is big and fat you can spend on marketing a 'me-too' product.
Jageep Kapoor warns, "Use advertising like you are using salt. To make a serving of dal, use a fist of dal and a pinch of salt." According to him a little advertising is sufficient with other attributes of the product in plenty.
For details see the article in ET.
Mutual Fund Marketing Strategy – Fidelity Mutual Fund
Mint, 13th July 2007, PAGE 14
Starting December 2006, the 15th largest MF in India with assets of Rs. 8,651 crore, Fidelity has begun making complete monthly disclosure of the portfolios of its four equity and debt funds.
MFs in India are required to disclose their portfolio on a half-yearly basis only. , But to provide more transparency to investors, MFs in India have made full monthly disclosures of their portfolios. Fidelity also started disclosing monthly as distributors have been clamouring for the change.
The move has helped the fund house to increase its market share from 1.73% of industry assets at end of Nov 06 to 2.15% as of end-June.
Starting December 2006, the 15th largest MF in India with assets of Rs. 8,651 crore, Fidelity has begun making complete monthly disclosure of the portfolios of its four equity and debt funds.
MFs in India are required to disclose their portfolio on a half-yearly basis only. , But to provide more transparency to investors, MFs in India have made full monthly disclosures of their portfolios. Fidelity also started disclosing monthly as distributors have been clamouring for the change.
The move has helped the fund house to increase its market share from 1.73% of industry assets at end of Nov 06 to 2.15% as of end-June.
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