Mutual Fund Marketing Strategy – Fidelity Mutual Fund

Mint, 13th July 2007, PAGE 14

Starting December 2006, the 15th largest MF in India with assets of Rs. 8,651 crore, Fidelity has begun making complete monthly disclosure of the portfolios of its four equity and debt funds.


MFs in India are required to disclose their portfolio on a half-yearly basis only. , But to provide more transparency to investors, MFs in India have made full monthly disclosures of their portfolios. Fidelity also started disclosing monthly as distributors have been clamouring for the change.

The move has helped the fund house to increase its market share from 1.73% of industry assets at end of Nov 06 to 2.15% as of end-June.