Meaning of Branding

A discussion in orkut branding community motivated me to look into the dictionary for the meaning of word brand.

I had a look at the oxford dictionary. It gives the meaning for brand as:

n. burning or charred log or stick,permanent mark deliberately made by hot iron, stigma, trade mark, goods of particular mark or trade mark, iron stamp for burning-in a mark

v.t. burn with hot iron, label with trade mark, impress on memory, stigmatize

I think using the meaning "impress on memory" is more appropriate when we are talking of branding now in marketing.

Branding related posts in handbook

consultants-for-branding-india

http://nrao-mgmt-smi-handbook.blogspot.com/2008/01/consultants-for-branding-india.html

brand-equity-websites

http://nrao-mgmt-smi-handbook.blogspot.com/2007/12/brand-equity-websites.html

meaning-of-brand-and-branding

http://nrao-mgmt-smi-handbook.blogspot.com/2007/12/meaning-of-brand-and-branding.html

brand-building-brand-equity-and-brand

http://nrao-mgmt-smi-handbook.blogspot.com/2007/12/brand-building-brand-equity-and-brand.html