Brand Equity ,The ET, 27-6-2007, Page 4
Double Impact
It's all about optimizing spends, as co-bradning can offest costs or boost the media budget. - Mahesh Chauhan, President, Rediffusion DYR
It makes sense for brands to join hands and make ads when you're in non-conflicting businesses - Rahul Agarwal, Vp - marketing, Lenovo India.
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