Monday, May 28, 2007

The Self Destructive Habits of Good Companies - Jagdish Sheth

Prof Jagdish Sheth, Professor of Marketing Strategy, Goizueta Business School, has brought out seven deadly sins that good companies commit and end up destroying themselves, in his book "The Self Destructive Habits of Good Companies."

Economic Times, Page 24, 29-May-2007

No comments: